By: Jason Elewski
In a country strongly divided between red and blue, it appears a clear champion has finally prevailed in the age-old Pepsi challenge, and it might not be who you think. Today, the Coca-Cola Company launched its “Not Being Pepsi” campaign, effectively uniting our once fragmentary nation behind a single beloved soda pop. By ingeniously not being Pepsi, Coca-Cola has provoked Americans from all walks of life to take to social media in order to declare their love for the brown carbonated beverage that isn’t Pepsi.
Coca-Cola spokesperson, Sally Vanderschmidt, issued a statement today, announcing that Coke stocks jumped 5%, following the release of the 2-minute and 40-second Pepsi ad that features Kendall Jenner taking off a blonde wig in order to hand a can of Pepsi to a heavily armed police officer. When asked how the brilliant marketing team at the Coca-Cola Company devised their new campaign, Vanderschmidt replied, “We didn’t do anything. Like, we literally did nothing. This is awesome.”
At this rate, “Not Being Pepsi” is on track to become one of the most successful ad campaigns since Budweiser’s “Whassup” commercials. There is already early buzz in the advertising community about Clio Award nominations, however, the jury may have a difficult time figuring out who to give the award to.
With no one taking credit for “Not Being Pepsi”, other soda brands such as RC Cola are also having some mild success piggybacking on the “Not Being Pepsi” strategy. Even Nice! Cola has reported a spike in sales since “Not Being Pepsi” this morning. It seems that as long as it isn’t Pepsi, it’s doing okay.